East Africa’s largest insurance group, Jubilee Insurance, has joined forces with Bupa International to provide health insurance in Kenya. The products will target the growing middle-class, mid-level managers and expatriates in the country.
This collaboration will see Jubilee bring Bupa’s international health insurance products to customers in Kenya. The product range will include the recently launched Vital Africa plans, emergency coverage which ensures customers receive emergency care, anywhere in Africa.
Wayne Close, managing director at Bupa described how the partnership demonstrates Bupa’s “commitment to the region”.
“This partnership will enable us to deliver a tailored service for customers, providing a blend of local knowledge and international know-how.”
The Insurance Regulatory Authority (IRA) which vets insurance products in Kenya confirmed this week the deal had been approved. The new products will be introduced at the end of the first quarter, reported Business Daily Africa.
“I think that a lot of the top chief executive officers in Kenya will want these products. I think that the market size for these products is larger than the expatriates and we want to grow the size of this market,” Nizar Juma, Jubilee Holdings chairman told Business Daily Africa.
Patrick Tumbo, chief executive officer at Jubilee Kenya, added, “The partnership with Bupa will enable us to meet the growing demand for international medical insurance and provide a one-stop shop for medical cover to major corporations, private individuals and families.”
A number of multinational companies have opened offices in Nairobi in recent years, increasing the number of expats in the country. However, these insurance products aren’t designed exclusively for expats and wealthy Kenyans, but also for the growing middle-class in Kenya.