Pinktober 2018: The highlights

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As we’re reaching the end of October, this year’s Breast Cancer Awareness Month is almost coming to an end. Cities and countries all around the world have launched new and engaging initiatives to create awareness and raise money for breast cancer research.

Be aware

First things first, check yourself – and/or encourage others to – for breast cancer with a self-examination. Breast cancer is one of the most common cancers worldwide and approximately 450,000 people die every year from the disease. However, treatment can be very effective if the breast cancer is diagnosed at an early stage.

Take action

Breast Cancer Awareness Month is held every year in October in order to spread awareness and support breast cancer research and treatment. All around the world, activities are organised by governments, NGOs, companies and individuals. Here are some of our favourites from this year:

  • In Spain, a glass recycling initiative has been mixed with a fundraising scheme: for every kilo of glass thrown in one of the pink bins, a euro is donated to breast cancer research.
  • How do you like your coffee? This Pinktober, to spark the conversation about breast cancer, you could order your iced coffee pink in Indonesia.
  • Another one-of-a-kind initiative, “In Her Shoes”, took place in Podgorica, the capital of Montenegro. Here, awareness was raised by rugby players sprinting in high heels!
  • In New Zealand, many expats and Kiwis alike went “pink for a day”. Besides being fun, dressing pink is an effective conversation starter, helping to spread awareness.

Remember that it’s never too late to get involved. Join the fight against breast cancer – not just in October – and check at a local NGO how you can help.